Saturday, January 7, 2012

Little girl talks about gender-based marketing



Riley, the young girl in the video Riley on Marketing, delivers an exasperated rant directed to the marketing department of toy manufacturers on the wrongs of segregated gender-based packaging. Standing in an aisle full of pink toys marketed to girls, she says, “Girls want superheroes AND the boys want superheroes!…Some girls like superheroes, some girls like princesses…”

Laughing Squid

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